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Jones Knowles Ritchie’s UK branch reached out to me to create several sardine and mackerel illustrations for their packaging refresh of Tesco Finest products. In additon to the fish illustrations I added accompanying ingredient illustrations as decorative elements to fill in the free space. They wanted fun out of the ordinary color palettes so I worked to use colors that reflect the contentes of the individual cans but also work together as a whole.

This project is the recipient of a silver award in Packaging and a bronze in Illustration from The One Club ADC awards, as well as third place in Dieline’s Fresh Food category. Work also featured in Creative Review’s Annual in Print.

Executive Creative Director - Sean Thomas
Creative Director - Martin Francis


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